Problem Statement

Despite strong market pull, the company faced multiple constraints:

Promoter-dependent opertations and decision-making with no institutional governance
Outdated brand identity with no structured marketing roadmap
Fragmented supply chain and SKU lifecycle inefficiencies
Inability to present a scalable financial or operating story to institutional investor engagement

Its growth ceiling was a result of internal bottlenecks, not market demand.

Approach & Process

Capeon’s team designed and delivered a high-impact turnaround through:

Anchor equity investment, milestone-linked to key performance outcomes
Onboarding of a fractional COO and FP&A lead from Capeon’s alliance network
End-to-end supply chain optimization and SKU rationalization
Brand identity and marketing strategy were shaped under Capeon’s CMO oversight, with strategic direction provided to the client’s internal team.
Launched an integrated marketing roadmap: digital + offline with customer cohorting
Brought in a strategic co-investor from a UAE-based consumer fund
Led board formalization and strengthened omnichannel retail maturity

Capeon also led board formalization and shaped omnichannel retail maturity.